Digital Transformation
What comes to your mind when you think of digital engagement? Your customers, your products, data, analytics? What about channels? You might have the fanciest of the products, and an army of eager customers waiting to experience them, but if you have not thought through your channel strategy, it may
Business Architecture
Gone are the days when a Business Architect would be called upon to provide ‘structure’ to an organisational change. If my experience counts, these days, I am increasingly being asked to inject ‘disruption’ in a (so-far) structured business. I have witnessed this most in financial services (having spent my life
Digital Transformation
Your customers do not come to you for your products/services. They are there to fulfil their needs. Incidentally, at that moment, your product seems best fit to fulfil their needs. And then when they come across a better product, they leave you. Should that be a surprise to you?